human centered design

junior studio

This studio explores the capability of graphic design to create meaningful messages and experiences for the user, whether purely visual, or possibly tangible.  The dialogue between designer and audience is studied for the purpose of pragmatic and appropriate design decisions.  Ethnographic design research methods (direct observation, writing, video, interview) and gathering audience information and feedback informs the design process. Class exercises will push initial experimentation through the sense of touch, with special consideration to human factors.  Projects will address a spectrum of content from social to commercial and across a range of media.


Folly Theater Jazz Series  Kristen Ashton ’17 | behance.net/kashton

Selected by the Folly Theater

Kelly Ludwig, assistant professor


Folly Theater Jazz Series  Chris McGill ’17 | behance.net/christophermcgill

Kelly Ludwig, assisitant professor


Folly Theater Jazz Series  Justin Skaggs ’17 | behance.net/justinskaggs

Kelly Ludwig, assistant professor


Folly Theater jazz Series Hev McGowan ’17 | www.hevcassocreations.com

Kelly Ludwig, assistant professor


Folly Theater Jazz Series  Michael Batiste ’16  |  michaelbatiste.com

Selected by the Folly Theater

Kelly Ludwig, assistant professor


Folly Theater Jazz Series Derick Lopez ’16 |  dericklopez.com

Selected by the Folly Theater | Kelly Ludwig, assistant professor


Folly Theater Jazz Series  Mary Lim ’16 | marylim.com | Kelly Ludwig, assistant professor


Folly Theater Jazz Series Rachel Haas ’17 | behance.net/rhaasdesign

Selected by the Folly Theater | Kelly Ludwig, assistant professor


Package Series Redesign Eric McLaughlin ’17 | behance.net/emmcreative

Featured on Packaging Inspirations | Kelly Ludwig, assistant professor


Packaging Series Redesign Lauren Taylor ’16 | laurenrtaylor.com

Kelly Ludwig, assistant professor


Package Series Redesign Kristen Ashton ’17 | behance.net/kashton | Kelly Ludwig, assistant professor


Packaging Series Redesign Larry Fulcher ’16 |  larryfulcher.com 

Featured on Packaging Inspirations | Kelly Ludwig, assistant professor


Packaging Series Redesign Myles Thompson ’16 | mylesthompsoncreative.com | Kelly Ludwig, assistant professor


Packaging Series Redesign Justin Skaggs ’17 | behance.net/justinskaggs | Kelly Ludwig, assistant professor